Solihull, UK. 5 August 2026 – Norton Motorcycles announces a landmark collaboration with Foster + Partners to create a new global retail concept, redefining how premium motorcycles are presented, experienced and sold.

Hosur, India. 24 June 2026 – Norton Motorcycles has marked the roll-out of the first Atlas models at TVS Motor Company's Hosur manufacturing facility in India ahead of the official launch next month.

Solihull, UK. 11 June 2026 The all-new Norton Atlas and Atlas GT spearhead the company’s entrance into the adventure and sport-touring segments, marking a defining step in Norton’s ongoing resurgence. The Atlas and Atlas GT expand the brand’s reach while remaining true to the principles that have shaped it for more than a century: purposeful engineering, confident design and machines built to be ridden.

Solihull, UK. 03 June 2026 – Norton Motorcycles’ all-new Manx R made its first TT appearance at the weekend with a women-led legacy lap.