Norton marks V4SV, V4CR and Commando 961 end-of-production, ahead of new product-led resurgence
Norton marks V4SV, V4CR and Commando 961 end-of-production, ahead of new product-led resurgence
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- Iconic Norton Commando 961 to end production
- Final Norton V4SV and V4CR manufactured
- Norton preparing for bold new product range unveiling at EICMA 25
Solihull, UK, 1 September 2025 - Norton Motorcycles today confirmed the end-of-production of its V4SV, V4CR and Commando 961 models to bring the last of the icons off the line at the Solihull factory. The production lines at the Company’s Solihull manufacturing facility are now active producing the new models being launched in November.
The all-new product line-up spearheads the marque’s resurgence which will see the introduction of an all-new design language for the Norton portfolio with expansion into new market segments and sales regions.
Norton’s range expansion is underpinned by substantial investment and access to the state-of-the-art know-how of one of the world’s largest manufacturers of 2-wheel vehicles, following the Company’s acquisition by TVS Motor Company in April 2020.
Whilst all remaining Commando 961 production has already been purchased by dealers, there is a waiting list for the final deliveries which will soon be closed. Norton is continuing to offer finance packages to welcome new owners to the Norton family. Dealers are also offering collectible last-of-the-line units produced to a handful of collectors.
Executive Director, Richard Arnold, said: “The Norton V4SV, V4CR and Commando 961 are revered the world over as the latest in a long line of iconic Norton motorcycles. As one chapter ends, another begins and the waiting is now almost over to reveal our exciting future. Norton’s rich and storied history has always been built on a forward-thinking mindset and our resurgence reflects a bold vision for these legendary British motorcycles.”
ENDS
Notes to Editor
About Norton Motorcycles
Norton Motorcycles was founded in 1898 as a manufacturer of fittings and parts to the two-wheel trade. Norton Motorcycles went on to become one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and more – constantly innovating in motorcycle technology, with features advantageous for lightness and strength in motorcycle racing. Norton Motorcycles has an unrivalled history in motorsport and the brand name is synonymous with Isle of Man TT racing.
In April 2020, Norton Motorcycles was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer. Under the leadership of TVS, Norton is based out of a new manufacturing facility in Solihull, West Midlands, building British motorcycles in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.
About TVS Motor Group
TVS Motor Company (TVS) is one of the world’s most respected and forward-thinking motorcycle manufacturers. TVS Motor Company has expanded into one of the world’s largest motorbike producer, which last year produced and sold just over 4.7 million vehicles across 90 markets.
The TVS Group was founded in 1911 by TV Sundaram Iyengar and remains a family-owned conglomerate with interests spanning automotive components, logistics, finance, electronics and education.
This year TVS Motor Company logged twelve consecutive quarters of revenue growth and posted its highest-ever annual turnover of £3.39billion, and its £10.7billion market capitalisation makes it one of India’s most valuable companies.
TVS operates five manufacturing facilities: Hosur, Mysuru and Nalagarh in India, Karawang in Indonesia, and Norton’s sophisticated new plant in Solihull. The company’s manufacturing philosophy is rooted in the Total Productive Maintenance (TPM) framework from Japan.
The acquisition of Norton Motorcycles in 2020 was both symbolic and strategic. It united two companies that, in their own eras and contexts, represent engineering excellence: Norton as a British icon of performance and craftsmanship, and TVS as an Indian champion of precision manufacturing and technological progress.
With sustained investment and a long-term commitment to building motorcycles in Britain, TVS has provided Norton with the financial stability, industrial discipline and global reach required for its resurgence. As Norton prepares to unveil six new models and a revitalised brand identity, the backing of TVS ensures that the marque’s rebirth is grounded in engineering credibility and commercial strength. TVS is not merely acquiring a brand - it is reconnecting British motorcycling heritage with a global manufacturing powerhouse that shares its belief in craftsmanship, innovation and the simple joy of riding.
Media enquiries:
press.office@nortonmotorcycles.com
Media site:
https://nortonresurgence.com
Website:
www.nortonmotorcycles.com
Facebook:
www.facebook.com/NortonMotorcycles
Instagram:
www.instagram.com/norton.motorcycles
ENDS
Notes to Editor
About Norton Motorcycles
Norton Motorcycles was founded in 1898 as a manufacturer of fittings and parts to the two-wheel trade. Norton Motorcycles went on to become one of the most iconic British motorcycle brands, manufacturing famous models such as the 650SS, Atlas, Commando, Dominator, Manx, Navigator and more – constantly innovating in motorcycle technology, with features advantageous for lightness and strength in motorcycle racing. Norton Motorcycles has an unrivalled history in motorsport and the brand name is synonymous with Isle of Man TT racing.
In April 2020, Norton Motorcycles was acquired by TVS Motor Company, India’s third-largest motorcycle manufacturer. Under the leadership of TVS, Norton is based out of a new manufacturing facility in Solihull, West Midlands, building British motorcycles in England using traditional hand-crafted techniques with modern day machinery for consistently high quality.
About TVS Motor Group
TVS Motor Company (TVS) is one of the world’s most respected and forward-thinking motorcycle manufacturers. TVS Motor Company has expanded into one of the world’s largest motorbike producer, which last year produced and sold just over 4.7 million vehicles across 90 markets.
The TVS Group was founded in 1911 by TV Sundaram Iyengar and remains a family-owned conglomerate with interests spanning automotive components, logistics, finance, electronics and education.
This year TVS Motor Company logged twelve consecutive quarters of revenue growth and posted its highest-ever annual turnover of £3.39billion, and its £10.7billion market capitalisation makes it one of India’s most valuable companies.
TVS operates five manufacturing facilities: Hosur, Mysuru and Nalagarh in India, Karawang in Indonesia, and Norton’s sophisticated new plant in Solihull. The company’s manufacturing philosophy is rooted in the Total Productive Maintenance (TPM) framework from Japan.
The acquisition of Norton Motorcycles in 2020 was both symbolic and strategic. It united two companies that, in their own eras and contexts, represent engineering excellence: Norton as a British icon of performance and craftsmanship, and TVS as an Indian champion of precision manufacturing and technological progress.
With sustained investment and a long-term commitment to building motorcycles in Britain, TVS has provided Norton with the financial stability, industrial discipline and global reach required for its resurgence. As Norton prepares to unveil six new models and a revitalised brand identity, the backing of TVS ensures that the marque’s rebirth is grounded in engineering credibility and commercial strength. TVS is not merely acquiring a brand - it is reconnecting British motorcycling heritage with a global manufacturing powerhouse that shares its belief in craftsmanship, innovation and the simple joy of riding.
Media enquiries:
press.office@nortonmotorcycles.com
Media site:
https://nortonresurgence.com
Website:
www.nortonmotorcycles.com
Facebook:
www.facebook.com/NortonMotorcycles
Instagram:
www.instagram.com/norton.motorcycles
